Right now I am flying over a lovely landscape somewhere between Texas and Washington state. Jason, Becca, and I were in Houston to attend the International Quilt Market held each fall at the George R. Brown Convention Center. Besides having a lot of fun and good food, we were there to show off our latest fabric collections and connect with our wonderful sales reps, distributors, and of course our customers.
The first two days were spent putting up a booth featuring our latest fabrics and books. The booth has a simple design and we have a good formula for getting it set up in a timely manner so it was easy work.
Below is a photo of what we started with:

This is what we started with.
And this is what it ended up looking like:

Our In The Beginning booth is ready!
The next three days we spent working with customers showing our new things and helping them find the perfect prints to fit their shop.

Becca is showing our new collections to customers.
This was the fun part. I am very excited about our new collections from four of the most creative fabric designers in the business. There’s definitely something for everyone and I can’t wait to get this fabric in my hands and start playing with it. We are so fortunate to be working in this industry where creativity abounds and our only constraint is time.

Leah and designer Lida Enche
Three of our licensed designers were able to make their way to Houston as well. They are not only creative artists but also a heck of a lot of fun. We learn a lot about trends of the industry and concerns of our customers each market. We are always looking to improve the process and are inspired by the competition.

Sales Rep Jane Hager and Jason
One thing is for sure – quilting is a good business to be in. I’ll be home in a few hours and tomorrow I will be back in the office producing samples of fabric that will show up in your local quilt shop in a few months. I know when you see it you will want it as quickly as you can get some. By then we will be gearing up for spring and another set of inspiration on fabric. Until then take a look at our four new collections and start dreaming up ideas.
~Leah